At Cirrus, the Social Media Advisor supports the Marketing team and the company's social media presence through content creation, campaign execution, community engagement and day-to-day channel coordination. This role also with brand ambassador and content creator initiatives, helping coordinate opportunities and develop engaging content that builds brand awareness and connects with new audiences.

We are seeking a creative, organized and motivated individual with strong communication skills, an interest in social media and digital marketing, and a passion for storytelling. The ideal candidate is eager to contribute fresh ideas, collaborate across teams and grow their experience in social media, content development and influencer relations.

The Social Media Advisor reports to the Manager, Public Relations. This is a full-time, on-site position at the Vision Center in Knoxville, TN.

Social Media Content and Channel Support

• Support day-to-day social media activities across Cirrus' social media platforms.
• Maintain and update social media content calendars, ensuring content is organized, scheduled and published on time.
• Assist with the execution of social media campaigns and initiatives aligned with established marketing and communications plans.
• Draft engaging social media copy and coordinate the development of photos, videos and other creative assets.
• Schedule and publish approved content while maintaining consistency with Cirrus' brand voice and visual identity.
• Monitor comments, messages and conversations, coordinating responses with appropriate team members as needed.
• Identify opportunities to repurpose content from PR initiatives, company events, customer stories and other marketing activities.
• Stay informed on social media trends, platform updates and emerging content opportunities, sharing ideas with the team.

Brand Ambassador and Creator Coordination

• Support day-to-day coordination of brand ambassador, influencer and content creator activities.
• Assist in researching and identifying potential brand ambassadors and creators who align with Cirrus' brand, current initiatives and target audiences.
• Help coordinate content opportunities and campaign deliverables with brand ambassadors and creators.
• Maintain organized records of ambassador activities, content commitments and campaign timelines.
• Collaborate with internal teams to support the execution of ambassador and influencer campaigns.

Campaign Collaboration and Reporting

• Contribute creative ideas for social media campaigns, content series and audience engagement initiatives.
• Work closely with PR, Marketing, Media, Design and other cross-functional teams to coordinate content and campaign activities.
• Track social media and brand ambassador performance, including engagement, audience growth and content results.
• Prepare regular reports and share observations and opportunities for improvement with the Manager, Public Relations.
• Assist with social media activities related to company announcements, events and crisis communications, following established processes and direction.

Additional Requirements

• The position is full-time, on-site and requires regular, reliable and predictable attendance.
• Travel requirements estimated at 10%.
• Company vehicle driving requirements estimated at 10%; must have a valid driver's license and acceptable driving record.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The
requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Required:

• Bachelor’s Degree in Public Relations, Social Media, Marketing, Communications or a related field.
• 2-4 years’ experience in social media.
• Excellent communication and writing skills.
• Strong social media management platform skills (Sprout, SEM Rush, etc.).
• Foundational photography, videography and technology skills to support content creation.
• Creative self-starter with the ability to identify and pursue new opportunities.

Preferred:

• Strong time management and marketing campaign skills.

Our Benefits: Cirrus provides a range of exciting benefits, including:

• Comprehensive Health Coverage: Medical, vision, dental, with additional dependent coverage options
• Employer-Paid Coverages: Group term life, short- and long-term disability insurance
• Flexible Spending Accounts: FSA and HSA offerings with company contributions to HSA
• Well-being: Calm Health, Employee Assistance Program, and wellness incentives through medical provider
• 401(k) Plan: Dollar-for-dollar match up to 5% after 90 days, with 100% vesting at 1 year of service
• PTO: Various PTO plans starting at 100 hours accrued within the first year
• Additional Time off Benefits: Paid holidays, 2 weeks of Paid Parental leave, paid time for funeral leave and jury duty
• Career Development: Tuition reimbursement program and professional growth opportunities
• Exclusive Discounts: Cirrus Store, partner and marketplace discounts available
• Community & Engagement: Company and employee clubs at various locations

These benefits are designed to support your well-being, growth, and enjoyment at Cirrus!